Pals × Spark Arena
A custom branded bar for Spark Arena in Auckland, designed, fabricated and installed with Department of Arts.
Null Studio / Services
Brand activation design in Sydney
We turn brand identities and campaign ideas into physical spaces, objects and experiences. Null is an independent design practice led by Joshua Mutscheller, working with brand teams, agencies and producers.
Discuss an activation →From a campaign idea to a physical experience
An activation needs to work at the scale of a person and a place. We develop the concept, layout and visual language around what people will see, do and take away.
That can mean a pop-up environment, a branded bar, a product interaction or a custom object that travels between events. The design considers circulation, materials, graphics, lighting and how the parts will be made and installed.
What we can help with
- Activation concepts and spatial layouts
- 3D design and visualisation for pitches and approvals
- Custom displays, counters, bars and interactive objects
- Environmental graphics and production artwork
- Motion content and digital elements for physical spaces
- Design coordination with fabrication and installation partners
Selected activation work
Almighty Active
A travelling vending-machine activation designed and fabricated in collaboration with Someday Studios and Matt Dawkins.
Working with Null
We can join at concept stage, develop an existing idea, or support an agency with design and visualisation. We agree the deliverables and production responsibilities at the start. Fabrication, installation and specialist services are scoped with the relevant partners.
Based in Sydney, the practice draws on realised work in Australia and Aotearoa New Zealand. Project pages identify the location, collaborators and our role.
Bring a brief
Send the campaign objective, audience, venue or footprint, dates, budget range and brand assets. Tell us whether you need a concept, a pitch visualisation, design development or support taking an approved design into production.
Email Josh about your project →
For a wider site or visitor journey, explore our experience and spatial design work.