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Red Bull x 121
Wellington · Realised · Branded bar design, lighting and motion in collaboration with Red Bull and 121.
For the 2022 edition of 121 Festival in Wellington, New Zealand, we were engaged by Red Bull in collaboration with the 121 team to deliver a bespoke bar build attached to the stage they were sponsoring. Known for its boutique scale and tightly curated electronic lineup, the festival’s creative brief leaned heavily into a techno-inspired visual direction.
3D Design
3D Motion Graphics
Experience Design
Graphic Design
Spatial Design
Event Design
Experience
Motion Graphics
Challenge
The key challenges for this project were twofold: the remote nature of the site made logistics and delivery more complex, and the available budget was modest, in line with the festival’s 3,000-person scale. Additionally, the existing bar location was essentially an empty shell, requiring a build-from-scratch approach with full creative autonomy.
Approach
To maintain impact while staying within scope, we opted to use scaffolding as the structural base—affordable, modular, and easily transportable. We collaborated with a local scaffolding team to assemble key zones which were then transformed using mirror-clad ACM panels to reflect the surrounding lighting and laser shows. Custom LED strips, twin-wall cladding for soft diffusion, and wrapped Red Bull-branded lightboxes added visual depth. The entire build leaned into a high-gloss, tech-inspired palette of mirror, red LEDs, and modular geometry.
Mirror and LED details
Output
The final installation featured a dominant mirrored entrance pillar, two scaffold-based high-lean seating zones, diffused signage, and full RGB lighting treatment. One highlight was a large LED screen mounted on the scaff tower’s front panel, looping custom motion graphics designed specifically for the festival environment.
The Red Bull Bar quickly became a central visual anchor of the stage precinct—striking, functional, and thematically spot-on for the festival’s underground techno ethos. It delivered a fully immersive branded moment without compromising on modularity or cost-efficiency. Massive shoutout to Cam and Oli from 121 for bringing us on board and trusting us to help elevate the experience.
