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Auckland · Realised · Branding, 3D visualisation, motion and web design.
Exceptional product, undersold presentation. Harnesses and switchboards are inherently technical and visually understated, yet needed to feel premium and desirable. Timeline and scope were tight (solo design → 3D → motion → web build over ~2–3 months), and the work required deep ramp-up on unfamiliar product details while keeping the story clear for multiple audiences.
Start with the product, make it shine, then build the brand around it. I worked closely with Henry (Connex) to structure messaging and user flows, keeping the visual language clean and minimal so the renders carried the story. In 3D, I rebuilt key SKUs (harnesses, looms, junctions, switchboards), using careful lighting, macro angles, and paced motion to elevate material quality and precision. On web, I designed and developed a sleek site with Lottie-driven scroll interactions—reveals, exploded views, and spec callouts—while keeping pages lightweight and scannable, with a full technical catalogue available for download.
Harness details.
A complete 3D asset suite (hero models, stills, and motion), plus four 30-second hero films mapping core use cases—Commercial Marine, Commercial Automotive, Recreational Marine, Recreational Automotive—showing product integration in context. A new website (design + build) with interactive motion moments, clear sector pathways, and concise copy aligned to procurement and engineering needs.
